Online retail, cloud and networking services, original content creation, audiovisual content distribution services, video games, mobile phones, eBooks, audioboo

Online retail, cloud and networking services, original content creation, audiovisual content distribution services, video games, mobile phones, eBooks, audiobooks, video codecs, self-publishing, service marketplaces, freight/shipment services, money transfer services, grocery delivery... I don't believe you are correct to say that Bezos/Amazon are only successful at creating the illusion of diversification. Amazon's encroachment into many different fields is baked right into the company's business model. Source: I worked for Audible, an Amazon subsidiary, for four years.