How does ads affect this hypothetical world where quality of web content skyrocket? The web isn't a closed platform for a limited number of service. Multiple w

How does ads affect this hypothetical world where quality of web content skyrocket? The web isn't a closed platform for a limited number of service. Multiple website are trying to survive without ads, Wikipedia is one of them. Nothing stop them. Ads allow for content creator that still need to pay rent, to actually produce content while still paying rent. You know like any job. The one that still can produce without anything, are still free to do it currently and plenty are actually doing it.