What a cool story. Thanks for sharing it. Sounds like you followed the ideal from the SvN post on reusing your own 'by-products' http://37signals.com/svn/posts/

What a cool story. Thanks for sharing it. Sounds like you followed the ideal from the SvN post on reusing your own 'by-products' http://37signals.com/svn/posts/1620-sell-your-by-products http://37signals.com/svn/posts/1620-sell-your-by-products Talk about a nice pivot - Wedding software is a great niche. Once your software is in the reception, it could do lots of other cool stuff. Guest lists, aggregation of iPhone / photo content from guests and speech programs come to mind. It could even live-blog the content it gets into a timeline online during the reception. You could have a stack of 100 cards with a key on them next to the PC, accessing the online site requires a card as the login for privacy. Purchasing 100 more cards is a $10 transaction online and covers the timeline service.