3 ms·
Yahoo Search and (most of) it's ad network are already powered by Bing. You can bet Microsoft will be scrambling to ensure at least those portions of Yahoo's pr
by cosmie 11y ago
Yahoo Search and (most of) it's ad network are already powered by Bing. You can bet Microsoft will be scrambling to ensure at least those portions of Yahoo's properties stay out of Google's hands. Not only would they see an immediate drop in ad revenue from the loss of volume itself, but a large drop in volume would also cause many PPC marketers to reevaluate if it's worth the overhead to even manage campaigns on the Bing network in the first place.
Even if they don't buy it directly, they're likely to try to get it in the hands of a company that will keep the current Yahoo-Bing agreement in place.
- bitmapbrother 11y agoNo they're not. Yahoo's results are provided by both Google and Bing. >In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo’s own search technologies and ad products.
- cosmie 11y agoOh, that's nifty to know! I haven't managed campaigns in the last ~6 months so hadn't kept up with the news changes. Makes a lot of sense now on why they pulled part of their ad inventory out of Bing back to a Yahoo-specific management platform.