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Facebook should buy them, and let advertisers target using FB targeting (the best in the world). It would be a huge new acquisition channel for a lot of direct
by cm2012 11y ago
Facebook should buy them, and let advertisers target using FB targeting (the best in the world). It would be a huge new acquisition channel for a lot of direct response orgs.
- soared 11y agoYou can't just say something is the best in the world (its not) without qualifying it at all. Yahoo advertising is some absurdly small amount compared FB, Google, or even Bing.
- cm2012 11y agoAs you say, the big platforms are FB, Google, and Bing. The only non intent driven advertiser on the big list is Facebook for a reason. According to this list, https://www.quantcast.com/top-sites https://www.quantcast.com/top-sites, Yahoo traffic is not insignificant compared to FB at all. With FB's targeting, Yahoo could be monetized soo much better. Most direct acquisition marketers I know would say that Facebook is the main scale player in non intent driven advertising, all because of its superior targeting.