Whether or not Neato understands the problem, Roomba doesn't solve it (i.e. my floor isn't clean, automatically). If Neato can come up with something that does

Whether or not Neato understands the problem, Roomba doesn't solve it (i.e. my floor isn't clean, automatically). If Neato can come up with something that does clean the floor, regardless of tech/cost/whatever it surely has a chance to be successful. The marketing via Singularity Hub blog posts is likely to be more geek/tech focused than any general consumer push they might do, too.