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the only real option was to offer to hide negative reviews in return for money. I don't understand this. Why couldn't they sell "you seem to be looking for a
by cperciva 11y ago
the only real option was to offer to hide negative reviews in return for money.
I don't understand this. Why couldn't they sell "you seem to be looking for a dentist... this other dentist (who paid for this advert) has a higher rating than the one you're looking at right now"? It seems that Yelp could have been in the enviable position of selling advertising which is actually useful to the viewer.
- Fede_V 11y agoBecause then why would any dentist who is not at the top pay for advertising?
- cperciva 11y agoBecause they would gain customers who were previously looking at inferior-to-them (according to Yelp ratings) dentists.
- hayksaakian 11y agoYou would think so, but in reality they sell banners on a CPM basis on blanket categories. How they screwed up this opportunity, I don't know.
- hayksaakian 11y agoYou would think so, but in reality they sell banners on a CPM basis on blanket categories. How they screwed up this opportunity, I don't know.
- deleted 11y ago[deleted]