Why would anbody pay $1/week for reading that article we were click-baited into? By the way, what's the amount Wired would make on ads if I read that article?

Why would anbody pay $1/week for reading that article we were click-baited into? By the way, what's the amount Wired would make on ads if I read that article? A few cents? That's probably what I'd pay given a good micropayment system for reading that single article. I'm not interested in a subscription (and even less in my personal data being in their database along with that subscription).