> At its core, Apple knows it’s a hardware company. I am surprised by how often I see this statement repeated. No. Apple makes systems: hardware and software t

> At its core, Apple knows it’s a hardware company. I am surprised by how often I see this statement repeated. No. Apple makes systems: hardware and software that work together. There are exceptions, of course, but to call them a hardware company misses the point. Dell is a hardware company that will never make a Windows machine as good as Microsoft would like them to. Google and Microsoft are now making hardware to go with their software so that their systems work as intended and they aren't at the mercy of hardware makers with different agendas, becoming more like Apple in this respect.