>Nike Great brand of shoes. "Just do it"! More than just the thing you run in. >Coca-cola The classic soda. Even Pepsi's cutesy challenge barely wobbled Coke'

>Nike Great brand of shoes. "Just do it"! More than just the thing you run in. >Coca-cola The classic soda. Even Pepsi's cutesy challenge barely wobbled Coke's throne. >Gillette "The best a man can get!" Lovely brand. Before I moved to DSC I used them all the time. But razors are just strips of metal after all. Basically my point is with enough capital and know-how, anyone can create anything. But without an effective and compelling brand, you're a nobody. China makes quality hardware these days (Xiaomi for example), but "cheap Chinese crap" is such an entrenched phrase it practically rolls off the tongue.