You are not describing a shortage as defined in economics. Re-read my previous comment. You are not even describing a monopoly because there are still alternat

You are not describing a shortage as defined in economics. Re-read my previous comment. You are not even describing a monopoly because there are still alternative brands, even luxury brands, which people can buy. Otherwise any brand would be considered a monopoly. EDIT: used "scarcity" instead of "shortage"