>> they jump through a lot of hoops to protect their customers from bad experiences, I would say Apple is one of the best, if not the best company for customer

>> they jump through a lot of hoops to protect their customers from bad experiences, I would say Apple is one of the best, if not the best company for customer service, but I wouldn't go so far as to make a blanket statement like that. There are a lot of 2011 Macbook Pro owners (me being one of them) who would disagree. There were thousands of complaints in the Apple support forums, several articles in major Apple/Tech blogs, etc. It took well over a year for the issue to be acknowledged. In that regard, I'm kinda jealous how fast this Error 53 thing got resolved.