"I wish the world wasn't that way" looks like its being applied to "unprofitable in every city they exist in, but they're buying up market share" not "We have a

"I wish the world wasn't that way" looks like its being applied to "unprofitable in every city they exist in, but they're buying up market share" not "We have a fierce competitor" as opposed to if he had said [I wish we didn't] or [I wish they didn't] making it about the "the world" pushes it into an ethical or moral opine.