Ah good point. I missed he was saying it was low from Alphabet's perspective. Personally I believe it's a play to keep Google's search intact - as more people

Ah good point. I missed he was saying it was low from Alphabet's perspective. Personally I believe it's a play to keep Google's search intact - as more people go straight to Amazon to find products, it could move people away from using Google first for everything (meaning fewer searches and less effective paid ads).