To be fair, the way Cook went to media with this is not at all an order of magnitude better than the way Pichai did. Consider that if Cook had wanted to make t

To be fair, the way Cook went to media with this is not at all an order of magnitude better than the way Pichai did. Consider that if Cook had wanted to make the statement more official and tie his company to this stance, he could have very easily ordered investor-level press release and then linked it from the homepage for general public awareness. That would cause a much bigger shockwave.