There is massive difference between aggressively renovating an outdated industry and committing fraud. If the customers of Zenefits knew they aren't brokers, a

There is massive difference between aggressively renovating an outdated industry and committing fraud. If the customers of Zenefits knew they aren't brokers, and if it was publicly clear and accepted, then maybe there is a slight chance of justification. "Public do not want regulation" they could say. Airbnb never said they were a hotel. Uber went out of their way to prove they aren't a taxi company. They did not disguise as one.