Same pricing as Clickatell (http://www.clickatell.com/pricing/message_cost.php http://www.clickatell.com/pricing/message_cost.php) -- which I consider to be an

Same pricing as Clickatell (http://www.clickatell.com/pricing/message_cost.php http://www.clickatell.com/pricing/message_cost.php) -- which I consider to be an impressive fact. What I like best about this API is that it sends and receives via a regular phone number that you own as part of your Twilio account. That's waaaaay less complicated -- and way cheaper -- than futzing around with shortcodes and the like (as anyone who has ever investigated shortcodes can attest).