Drones quite clearly. They have embedded their intentions on their art work. Pretty boxes falling from the sky each with its own parachute. Its drones. They are

Drones quite clearly. They have embedded their intentions on their art work. Pretty boxes falling from the sky each with its own parachute. Its drones. They are getting in now to get skin in the game to test everything and use that data to optimize. Immediate objectives do not include profit rather get customers, create ambassadors, retailer loyalty, and bring those drones in when the timing is right.