When I was laid up in bed with an injury and used Amazon Fresh for groceries, the impulse-buy was extremely powerful, and took a different form. Groceries woul

When I was laid up in bed with an injury and used Amazon Fresh for groceries, the impulse-buy was extremely powerful, and took a different form. Groceries would sometimes be delivered within hours, and plenty of pricey electronics and media could be had simultaneously. Prime now covers much of that draw. Speed is critical to capturing that impulse now.