It's much easier to dev, test, deploy, and migrate when you are only supporting your own technology stack. It's so much easier than supporting all the random pl

It's much easier to dev, test, deploy, and migrate when you are only supporting your own technology stack. It's so much easier than supporting all the random platforms everyone has. Additionally, the account management side is so much easier. It's a pain in the ass to maintain license servers, and it costs more. If you're shooting for fast early user adoption and/or small and medium size businesses it's a lot less daunting to charge $x/user/month than $1000x + yearly maintenance, or all of the other on premise licensing schemes.