Everything you say is probably true. But like many trivial things, this could be a stepping stone into deeper insights. Some academic/marketer researches this d

Everything you say is probably true. But like many trivial things, this could be a stepping stone into deeper insights. Some academic/marketer researches this data, which leads him to a question that can't be answered by the data (and which he may not have thought of otherwise). So he does that data collection and analysis.