3 ms·
"Vertical" as in a marketing channel for ads (disguised as a vaguely interesting website or publication). In longer form: basically a codeword for "A once vagu
by kafkaesq 11y ago
"Vertical" as in a marketing channel for ads (disguised as a vaguely interesting website or publication).
In longer form: basically a codeword for "A once vaguely or perhaps genuinely interesting website / channel / magazine / whatever but which is now (through various nefarious means) in the possession of Megacorp X, which, in turn, couldn't begin to give a toss about the actual content (let alone the so-called "community" of once passionate viewers / readers), other than through the perception that they serve some marketing demographic Y, real or imagined, to whom, they would like to fancy, they can sell zillions and zillions of ads to."
- GCA10 11y agoNicely defined.
- weisser 11y ago> Megacorp X ... couldn't begin to give a toss about the actual content If they did they probably wouldn't be in this position.
- bduerst 11y agoVertical is usually a classification, typically segmenting a cohort or population by industry. It's not limited to online marketing or ads.
- iscrewyou 11y agoFirst thing, for some reason, that came to mind was Google Reader. Not nearly the same thing but reading your response triggered my brain to think Google Reader. :(