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By the time anything is thought of a "content vertical" it's pretty much past its time, on autopilot editorially-wise, and generally worth disregarding anyway.
by kafkaesq 11y ago
By the time anything is thought of a "content vertical" it's pretty much past its time, on autopilot editorially-wise, and generally worth disregarding anyway.
- _delirium 11y agoA number of them are pretty lucrative (and seemingly consistently lucrative). On autopilot editorially yes, but that can be even better. For example, Yahoo does pretty well in the stock/finance content vertical, with Yahoo Finance. They've lost some traffic share with the entry of Google Finance (which is not far from a clone of Yahoo Finance), but there's quite a bit of ad money floating around there, which is why it's not one of the ones being shut down.
- kafkaesq 11y agoOh, there's plenty of ad revenue around some of these sites -- but does Yahoo's board actually care about the content of any of them? Any of them? That's what distinguishes legitimate news or entertainment outlets from "content verticals."