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I think we need to view maxklein's blog posts through the prism of what he's setting out to achieve. He has mentioned a few times that he's in a "notoriety bui

by pmjoyce 17y ago

I think we need to view maxklein's blog posts through the prism of what he's setting out to achieve. He has mentioned a few times that he's in a "notoriety building" phase (my words, not his) with a view to exploiting that at a later date. Right now he's generating buzz around his personal brand so that when he does have something he really wants to shout about he'll have people ready to listen. I'm not saying there's anything wrong with this approach as such - but keeping it in mind does temper my expectations when I read one of his articles. It's less "I wonder if I'll learn anything new/interesting" than "I wonder how he's going to draw a reaction with this"

maxklein 17y ago
Just to clarify this - I am working on a big project that I want to release end of the year. For the project to work, I need to get the word out to a lot of people. So I am making an effort to write stuff that is useful and interesting to people so that they will pay attention when I make my announcement. In the past I announced stuff and it died in the grave of silence - this time I want to make sure that I can get the word out. Sure, I could do all that without actually saying that I am doing this, but I want people to opt-in, pay attention even though they know what I am doing, and not because I am pretending to be a sage business man just to later spam them. I'm clear and upfront about it - I'll give you good information on the few things I know, in return when I announce my project, go try it out, be a beta tester or something. My current small projects are just stepping stones, and this is the path I have chosen to break into the big time. I tried it the other way - building soemthing and then announcing it - didn't work. Now I'm trying it by first building an audience, and then releasing software.
- pmjoyce 17y ago
  And there's nothing wrong with your approach as far as I'm concerned. It's appreciated that you are as up-front about your strategy when many aren't but it does affect how I come to your articles.

by pmjoyce 17y ago

maxklein 17y ago

Just to clarify this - I am working on a big project that I want to release end of the year. For the project to work, I need to get the word out to a lot of people. So I am making an effort to write stuff that is useful and interesting to people so that they will pay attention when I make my announcement. In the past I announced stuff and it died in the grave of silence - this time I want to make sure that I can get the word out. Sure, I could do all that without actually saying that I am doing this, but I want people to opt-in, pay attention even though they know what I am doing, and not because I am pretending to be a sage business man just to later spam them. I'm clear and upfront about it - I'll give you good information on the few things I know, in return when I announce my project, go try it out, be a beta tester or something. My current small projects are just stepping stones, and this is the path I have chosen to break into the big time. I tried it the other way - building soemthing and then announcing it - didn't work. Now I'm trying it by first building an audience, and then releasing software.

pmjoyce 17y ago
And there's nothing wrong with your approach as far as I'm concerned. It's appreciated that you are as up-front about your strategy when many aren't but it does affect how I come to your articles.