> "No game developer suddenly realises that their customers really want a different kind of product altogether." Not true. Games publishers are known to change

> "No game developer suddenly realises that their customers really want a different kind of product altogether." Not true. Games publishers are known to change their mind at a moment's notice. I've also experienced sweeping changes after the product has been focus tested: it's an entertainment product so human experience is everything. Designing for change is something you have to do in the games industry. This applies to the artists as well as the coders.