I'm a big cyclist so definitely in your target market. The big problem I see right now: What is your site about? I opened the link with a bit of excitedness an

I'm a big cyclist so definitely in your target market. The big problem I see right now: What is your site about? I opened the link with a bit of excitedness and literally I spent a few seconds confused as to what this site is and what it does for me. Some specific points: Your tag line "We love bikes", yes great, so? Tell me in a nutshell what this site is about. Have a big heading that explains the site, a starting point for the eye if you will. Right now the only real text you have is a quote about poets and cycling, which is not relevant to me. It doesn't explain anything about the site, and it suggests that the site may be for poets who don't cycle and want to convince them otherwise. Are you helping me understand how to buy a bike or are you selling me a bike? The search bar at the top is almost invisible, and the hint that it should be by name is even harder to read (yellow on blue in an odd typeface). So the key message is: I don't know what the site is about, and even a few seconds later I still didn't know. Now that I've played with it a bit, read the about page, I kinda get it, but I'm not sure. This confusion means I won't remember it. Great name by the way. I love it.