It really depends on the name. Is it generic? Is it brandable? etc... Also, is the owner someone who bought it as a domainer, or someone with a side project tha

It really depends on the name. Is it generic? Is it brandable? etc... Also, is the owner someone who bought it as a domainer, or someone with a side project that never came to fruition. One way to check is if HitFarm is the parking company, or if there is a professional sales pitch to buy on the name. (vs. a godaddy parked page.) Step 1:Resign yourself to the possibility of not being able to buy it. This is crucial because there is no incentive for the guy to not ask for a million dollars even when they are willing to sell it for ten dollars. You absolutely need to be able to walk away from an outrageous offer. Step 2: Decide how much you are willing to pay for the domain. Since this is for your own company, the market value is irrelevant. The only metric that matters is how much its worth to you. Step 3: Offer 65% of the amount you are willing to pay. Ideally, you should not let the seller know you own the related domains (unless thats public). The best case scenario is that you play dumb, and pretend you are a nobody with no real commercial interest in the name. (i.e. my dead puppys name was domainname.com and I want to put a memorial blogpost on the domain and show them a terrible blogspot site that looks like a 12 year old made.) Bottom line, unless you own the trademark on a non-generic name, the domainer holds all the cards...