4 ms·
Fortunately for Apple, marketing isn't a problem because they're Apple. But you're right, like many others we've discovered that lack of features is a marketing
by bensummers 17y ago
Fortunately for Apple, marketing isn't a problem because they're Apple. But you're right, like many others we've discovered that lack of features is a marketing problem.
There's no clear answer. Demonstrating that we had something which was clearly better than the alternative for a specific problem has got us a long way. People will forgive an awful lot if you can make their day easier.
- swombat 17y agoWhat we've done is outlined in this blog post: http://www.woobius.com/scribbles/posts/0017-construction-collaboration.html http://www.woobius.com/scribbles/posts/0017-construction-col... Basically, make the tool so easy to adopt that it gets adopted from below, by people who are actually using it, rather than needing to be imposed from above. This obviously doesn't apply to all tools and all industries.