I can only tell you that SMS is big in India. And when I say "big", I mean so mind-bogglingly, utterly huge that you're going to have to grow an extra brain jus

I can only tell you that SMS is big in India. And when I say "big", I mean so mind-bogglingly, utterly huge that you're going to have to grow an extra brain just to imagine the sheer volume of SMSs Indians send each day.