[OT: that's my old Bishop quoted in the article. :-) I miss Boston sometimes...] I think companies are absolutely aware of much easier it is to get people to s

[OT: that's my old Bishop quoted in the article. :-) I miss Boston sometimes...] I think companies are absolutely aware of much easier it is to get people to spend $10-20/month on a subscription where if the consumer had to pay all up front they would definitely think twice.