3 ms·
I think it's more like a traditional trial model than freemium - the real benefit of your service is its convenience, not the ability to send letters at all. To
by moconnor 17y ago
I think it's more like a traditional trial model than freemium - the real benefit of your service is its convenience, not the ability to send letters at all. To benefit from the convenience you need to be sending more than two letters a month, so the free stamps just give people a way to try the service out before they sign up. Anyone wanting access to the real benefit then starts paying (either by default or by switching to a subscription). Nice. Do you have stats on how many people use their first stamp to send a letter to themselves?
On an unrelated note: why isn't there a nice big picture of your gorgeous-looking paper and envelopes on the site?
- paulsingh 17y agoI just did a quick dig through the DB -- looks like ~60% are using that first stamp (or two, if they live outside the US) to mail something to themselves. The remaining ~40% either don't use those stamps at all or they send a letter to someone else. As for the picture of the paper/envelope, (this is probably going to sound dumb) but I can't figure out how to take a decent shot without making the stuff look terrible. Any tips or thoughts on how to get past that?