But there's a flipside to everything. The EFF is using this ad as an argument for search privacy, since the ad clearly demonstrates how a user's searches potent

But there's a flipside to everything. The EFF is using this ad as an argument for search privacy, since the ad clearly demonstrates how a user's searches potentially reveal his identity. http://news.ycombinator.com/item?id=1111246 http://news.ycombinator.com/item?id=1111246 If anything, it shows how "don't be evil" is subject to interpretation. A healthy skepticism of Google is still a good thing.