A voucher system doesn't need bonuses. If a school improves its reputation in the eyes of the public, it will be able to charge more money. Allowing customer ch

A voucher system doesn't need bonuses. If a school improves its reputation in the eyes of the public, it will be able to charge more money. Allowing customer choice lets people take into account less concrete metrics of school performance instead of the government punishing and rewarding schools. If customers don't want schools that teach to the test, they'll actively observe other metrics to come to their decisions. Customers who don't put in as much effort into picking schools will be no worse off than they are today. Schools already teach to the test, especially schools in poor areas that are trying to raise their test scores. However, a functioning market allows them to benefit from the choices their more responsible peers make. Fewer underperforming schools will survive.