the big question here is what does Juno think it knows that Uber doesn't? there is some implication that Juno will be friendlier to drivers, but that just does

the big question here is what does Juno think it knows that Uber doesn't? there is some implication that Juno will be friendlier to drivers, but that just doesn't seem to be enough to take on Uber, since Uber could easily match policies, and it has a large enough warchest to outlast most competitors. the ride tracking aspect could be about a better matching and/or routing algorithm, but why would that by itself be enough of a differentiator? Uber seems to be efficient enough in that regard, so it doesn't seem likely that there is space to squeeze out margin on that. do they think they can increase driver utilization, and thereby be more efficient? Uber seems to be experimenting in that arena with UberEATS and other delivery services, so it could possibly be a pain point for Uber that Juno thinks it can exploit. but again, that seems like a second order issue. in any case, it's fun to armchair quarterback startup business strategy. =)