I understand your point with regards to your last sentence, but that doesn't justify bad management. I think the main point here is that, as you said, instituti

I understand your point with regards to your last sentence, but that doesn't justify bad management. I think the main point here is that, as you said, institutional marketing/design/UX success is not as easily measurable as other endeavours. You can A/B test a landing page but you can't really A/B test things such as logo/corporate identity.