5 ms·
You should read one (or all) of Al Ries's books. http://www.ries.com/books/ http://www.ries.com/books/ My bet is that the talk you saw is based on his research
by davemel37 11y ago
You should read one (or all) of Al Ries's books. http://www.ries.com/books/ http://www.ries.com/books/
My bet is that the talk you saw is based on his research and theories that date back to the 1970s.
- EvanPlaice 11y agoThe '22 Immutable Laws of Branding' was mentioned in the talk. The speaker mentioned that it has a lot of great content if you ignore the shockingly bad predictions about the future of advertising on the web. I'll definitely add them to my reading list.