The Bait (A.K.A. The Subject Line) Bizzy's Headline makes it sound like there is both a battle (a head to head competition) and it is one taking place in a cyb

The Bait (A.K.A. The Subject Line) Bizzy's Headline makes it sound like there is both a battle (a head to head competition) and it is one taking place in a cyber context. However, it is neither. It is candidates emailing their donors/supporters for more money and can be fairly decoupled from one another. The Point (A.K.A. The Body) The body is actually some cherry picked lines from emails that are not included in the post at all. There is no imagery or context so it is difficult to draw conclusions, they draw these conclusions: > Hillary’s latent message is that of a campaign in need of resuscitation. > Hillary’s subject lines hint at impending doom for her campaign > Bernie’s subject lines send a message of successful impact and building a future together Conclusion Without including the emails, the context of the emails, and the imagery in the emails, and giving limited insight about the recipients, it is pretty difficult to appraise a marketing campaign. This is a super biased appraisal in favor of Bernie sanders. That's fine, he seems like a good guy. It does point out imperative language and future tense present a stronger and more compelling subject line, but other than that this is not how I would have presented the arguments and information and it is not the most useful to the reader. Context is very important and I would like to see screencaps of the actual emails, and get a sense for the target audience. They did a good job of explaining when the emails were sent (macro) but more granularly breaking down the context on the per email basis would also have been helpful(micro) especially by presenting the actual email. Extras: Bizzy.io didn't give any credit to Hillaries team for running their own mail server or the overall transparency they have provided about Mrs. Clintons emails. We don't know what Sanders is using, but the world has been well informed about the clinton Email campaign. not making a joke like this was a missed opportunity.