I've never, ever in my life seen a rebranding or redesign that wasn't widely complained about. How can we differentiate between this kneejerk reaction that all

I've never, ever in my life seen a rebranding or redesign that wasn't widely complained about. How can we differentiate between this kneejerk reaction that all humans seem to have to changes in a UI/design they are already familiar with, and actually bad redesigns/rebrandings?