A LOT of sales conversations (VC or otherwise) are about eliminating reasons to say no. Revenue is a hugely thorny subject, and getting revenue growth to look u

A LOT of sales conversations (VC or otherwise) are about eliminating reasons to say no. Revenue is a hugely thorny subject, and getting revenue growth to look uncontentious is hard. You need high growth, low churn, lots of expansion, a plausible path to find new customers, and specifically for giphy, a story about why you couldn't monetize the entire market immediately (why do you need time to ramp up? hiring sales reps, implement the same feature on different platforms, what?). Lots of details, lots of speed bumps that would tank an otherwise compelling story. On the other hand, it's not easy to sell without revenue, but if you find somebody who's a believer in the space, you've eliminated a TON of questions. So it's not easier per se, because a lot of investors will turn you down for not having revenue, but among those who say yes, there's no further questions, because there's nothing to dig into.