Instead of embedding ads into GIFs, I think that Giphy can leverage its image tagging data to help brand owners track social media brand mentions. For example,

Instead of embedding ads into GIFs, I think that Giphy can leverage its image tagging data to help brand owners track social media brand mentions. For example, Giphy could theoretically help Disney track usage and context of Mickey Mouse gifs, providing Disney insight into current public perception of their characters, allowing Disney to react if necessary.