Whoa, $55M series c for a company with zero plans to monetize something that's very difficult to monetize? I must be missing something here. They must have incr

Whoa, $55M series c for a company with zero plans to monetize something that's very difficult to monetize? I must be missing something here. They must have incredible growth or something but even then what's the end goal? Ad words won't succeed on images (Google tried this twice; once with text and once with images[1]) so why do they think they will? Didn't imgur have a similar issue when people would just link to the image thus working around their ad placement anyway? imgur had to resort to pro subscriptions and creating their own social network of sorts where they could place sponsored content to make money[2] but where would either of those fit into Giphy? I feel like I'm either missing something incredibly obvious that's going to make Giphy rich or...these investors are just throwing money away. I'm not sure which but it at least feels like it must be the former. [1] http://www.cnet.com/news/google-adding-display-ads-to-image-search/ http://www.cnet.com/news/google-adding-display-ads-to-image-... [2] http://www.businessinsider.com/this-is-how-imgur-plans-to-make-money-2014-3 http://www.businessinsider.com/this-is-how-imgur-plans-to-ma...