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Not to detract but it's a somewhat similar issue albeit probably will never elevate to the same level, but LastPass also just went through a logo redesign and i

by wahsd 11y ago

Not to detract but it's a somewhat similar issue albeit probably will never elevate to the same level, but LastPass also just went through a logo redesign and it's equally rather puzzling. The logo went from http://cdn.makeuseof.com/wp-content/uploads/2012/08/lastpass_logo.jpg?26523c http://cdn.makeuseof.com/wp-content/uploads/2012/08/lastpass... to https://lh3.googleusercontent.com/VUywxm7hR04d-hXnhenjtLcwHGe69ypNh1wiLfni01PeDDNR89jB0OZg7ryloBGwhfaPo_5BcQ=s128-h128-e365 https://lh3.googleusercontent.com/VUywxm7hR04d-hXnhenjtLcwHG... Considering things like that the three dots simply look like any number of other menu icons, especially on android where you can have three of those ellipsis type of icons in one view sometimes; I'm not sure that was all that smart of an idea. In case you didn't notice/realize it like I didn't, that's a cursor at the end of what are supposed to be three hidden characters. It's just an odd choice in my opinion.

jleader 11y ago
According to https://blog.lastpass.com/2016/02/meet-the-new-lastpass-logo.html/ https://blog.lastpass.com/2016/02/meet-the-new-lastpass-logo... they had to come up with a new logo due to "an unanticipated trademark lawsuit, filed early last year".
dublinben 11y ago
>that's a cursor at the end of what are supposed to be three hidden characters That was immediately obvious to me. I'm neither a designer, nor have I ever actually used their product. I think it's an excellent logo because it is instantly evocative of how you use their product.
- wahsd 11y ago
  Ok, now scale down that image about 25 times to icon size. This one is about 4 times larger than the used icon.
  - Eiriksmal 11y ago
    Amen. E*Trade (I completely forgot they are "ee asterisk trade," not "eetrade") sued them over the lovely asterisk, so now we're stuck with this thing that looks like the "action!" movie clapboard device. The big blobby square indicating how many profiles match under the dots is distracting. Maybe my eyes will stop flickering to that once I adjust, but it's not an improvement over the asterisk, in my mind. I get the idea, but it just seems to messy, especially by incorporating a UI element indicating where the cursor is into your design. tldr; trademark suits are the worst.

by wahsd 11y ago

jleader 11y ago

According to https://blog.lastpass.com/2016/02/meet-the-new-lastpass-logo.html/ https://blog.lastpass.com/2016/02/meet-the-new-lastpass-logo... they had to come up with a new logo due to "an unanticipated trademark lawsuit, filed early last year".

dublinben 11y ago

>that's a cursor at the end of what are supposed to be three hidden characters That was immediately obvious to me. I'm neither a designer, nor have I ever actually used their product. I think it's an excellent logo because it is instantly evocative of how you use their product.

wahsd 11y ago
Ok, now scale down that image about 25 times to icon size. This one is about 4 times larger than the used icon.
- Eiriksmal 11y ago
  Amen. E*Trade (I completely forgot they are "ee asterisk trade," not "eetrade") sued them over the lovely asterisk, so now we're stuck with this thing that looks like the "action!" movie clapboard device. The big blobby square indicating how many profiles match under the dots is distracting. Maybe my eyes will stop flickering to that once I adjust, but it's not an improvement over the asterisk, in my mind. I get the idea, but it just seems to messy, especially by incorporating a UI element indicating where the cursor is into your design. tldr; trademark suits are the worst.