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For reference, there are languages that don't have the letter U in them, or any letter you would recognize.
by CPLX 11y ago
For reference, there are languages that don't have the letter U in them, or any letter you would recognize.
- jahewson 11y agoThe same could be said of f, but it works fine for Facebook.
- illegalsmile 11y agoRight but for them it would just be an abstract but still recognizable design. For the rest it's the U in Uber that's a classic recognizable design. Their new icon seems like a major shift and while I don't particularly like or dislike it I think they could have done a bit more with the U before throwing it out entirely.
- yawaramin 11y agoYou don't see Pepsi re-branding themselves to 'Bebsi' in Arabic-speaking countries.
- runn1ng 11y agoWell sort of. http://www.pegnsean.net/~sue/pics/151-200/tn/162%20...and%20Pepsi%20in%20Arabic.med.JPG http://www.pegnsean.net/~sue/pics/151-200/tn/162%20...and%20... But yeah everyone everywhere can read Latin alphabet, at least in the demographic interesting for Uber.
- yawaramin 11y agoHa, you got me. On the other hand, though, they are starting to borrow the Urdu 'p' character in some places.