Not to me. In order to search for things, at least in some version of Windows, I remember having to type out the whole “Microsoft W” or “Microsoft E” to get it

Not to me. In order to search for things, at least in some version of Windows, I remember having to type out the whole “Microsoft W” or “Microsoft E” to get it to match anything (as it would only search the beginning of a string). Fortunately the names of items in the Start menu could be customized, although I also found that updates or other Windows quirks could routinely reset any custom values. It got to the point where it wasn’t really worth it to tweak anything because I didn’t know how long my changes would last. Also, vendor names aren’t stable. What about when Flash was installed by Macromedia (but is now Adobe)? It makes no sense for products to shift around because of the company of the week.