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> it's all about status and perceived value Yet the author of this post taped off the lettering to make it look like a generic camera.
by pepve 11y ago
> it's all about status and perceived value
Yet the author of this post taped off the lettering to make it look like a generic camera.
- michrassena 11y agoTaping the logo is an anti-theft measure.
- greggman 11y agoHere in Asia Leica is sold in high end fashion malls, not in the photography equipment or electronics area of town. In fact in Japan there's a Leica counter in the men's fashion accessories area of Mitsukoshi Mens in Ginza. In Hong Kong there's one in Harbour City, a high end fashion mall. In Singapore there's one in ION Orchard, another fashion mall. Where as if you want any other brand of camera in all those cities you go to the electronics area of town. Akihabara or Shinjuku's Yodobashi Camera in Japan, Mong Kok in HK, Sim Lim or Funan Digitallife Mall in SG In other words, Leica themselves are positioning their cameras as fashion accessories. Something to show you have $$$$$$
- rogeryu 11y agoIf I were Leica and I could sell my camera as accessory in a fashion mall, why not? This tells me more about the people shopping there, than about Leica. It's probably not Leica positioning themselves there, but some smart business people seeing good margins.
- jdietrich 11y agoThe market for luxury fashion items is a lot bigger than the market for specialist cameras.
- slantyyz 11y agoI notice the more serious Leica shooters, especially street photogs, tape the lettering. Probably to stay inconspicuous to both their subjects and watchful thieves. IIRC, Leica has a couple of recent models where the red dot has been removed from the face of the camera. I'm guessing most status shooters leave the face untouched to show the world that they're using a Leica.