5 ms·
The logo of the app looks like a Chinese bank logo. A lot of Chinese - and to a certain point Vietnamese - banks have logos with square inside a circle, since t
by runn1ng 11y ago
The logo of the app looks like a Chinese bank logo. A lot of Chinese - and to a certain point Vietnamese - banks have logos with square inside a circle, since that's how Chinese money used to look like.
When Uber updated, I wondered what is that Chinese bank app doing on my Android.
- kagamine 11y agoMaybe take a closer look at where Uber's capital is sourced from and get you answer there. Personally I think the logo is awful. And the statement > but creating an icon that was based on an English character didn’t make sense for a global brand Is the company not called Uber in all languages? Is Uber not the name of the company that starts with the letter U?
- CPLX 11y agoFor reference, there are languages that don't have the letter U in them, or any letter you would recognize.
- jahewson 11y agoThe same could be said of f, but it works fine for Facebook.
- illegalsmile 11y agoRight but for them it would just be an abstract but still recognizable design. For the rest it's the U in Uber that's a classic recognizable design. Their new icon seems like a major shift and while I don't particularly like or dislike it I think they could have done a bit more with the U before throwing it out entirely.
- yawaramin 11y agoYou don't see Pepsi re-branding themselves to 'Bebsi' in Arabic-speaking countries.
- runn1ng 11y agoWell sort of. http://www.pegnsean.net/~sue/pics/151-200/tn/162%20...and%20Pepsi%20in%20Arabic.med.JPG http://www.pegnsean.net/~sue/pics/151-200/tn/162%20...and%20... But yeah everyone everywhere can read Latin alphabet, at least in the demographic interesting for Uber.
- yawaramin 11y agoHa, you got me. On the other hand, though, they are starting to borrow the Urdu 'p' character in some places.
- kale 11y agoBased on the word Über, which starts with U-umlaut.
- runn1ng 11y ago> Maybe take a closer look at where Uber's capital is sourced from Eeh, I don't think it's deliberate, they just didn't really think it through. It's not a bank and it's not, majorly, for Chinese audience. In Chinese culture, these round coins with square hole inside are a symbol of money (and luck, but mainly money), even on religious statues and the like. It's not a good fit for a taxi app.
- jahewson 11y agoIt looks like US and UK bank logos too. I initially mistook it for the Chase app. Talk about bland and indistinguishable.