"Leading up to the Super Bowl, Uber’s Twitter feed was all puppies." Does the writer not get that the "Puppy Bowl" was on at the time? Animal Planet's special

"Leading up to the Super Bowl, Uber’s Twitter feed was all puppies." Does the writer not get that the "Puppy Bowl" was on at the time? Animal Planet's special show is very popular alternative to the "Let's not compete with Super Bowl" lull on TV.