The article content totally aside (because reading it is a pain), but these guys obviously went out of their way to design a website for mobile, so how could th

The article content totally aside (because reading it is a pain), but these guys obviously went out of their way to design a website for mobile, so how could they fail so horribly? In landcape mode, the fixed menu bar uses half of the screen. In portrait mode, it only uses about an fourth or a fifth, but the social media sharing sidebar and the margins take up a fourth of the horizontal space, leaving 3-4 words per line in the article. At least it didn't prompt me to sign up for their news letter in the 30 seconds I spent on the site.