Blackberry's former co-CEO saw it coming. But he lost a battle to reposition the company in a way where he thought they could go for the opportunity. That bei

Blackberry's former co-CEO saw it coming. But he lost a battle to reposition the company in a way where he thought they could go for the opportunity. That being said, if he had won that battle, who knows whether or not he would have actually succeeded in his vision though. http://www.theglobeandmail.com/report-on-business/the-inside-story-of-why-blackberry-is-failing/article14563602/?page=all http://www.theglobeandmail.com/report-on-business/the-inside... Relevant quote: Inside RIM, the brash Mr. Balsillie had championed a bold strategy to re-establish the company’s place at the forefront of mobile communications. The plan was to push wireless carriers to adopt RIM’s popular BlackBerry Messenger (BBM) instant messaging service as a replacement for their short text messaging system (SMS) applications – no matter what kind of phone their customers used. It was a novel plan. If RIM could get BBM onto hundreds of millions of non-BlackBerry phones, and charge fees for it, the company would have an enormous new source of profit, Mr. Balsillie believed. “It was a really big idea,” said an employee who was involved in the project.