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Am I understanding the business model right? Say I'm company X, and I develop a custom Wordpress theme, then I can remotely update my theme using Kernl? If th

Am I understanding the business model right? Say I'm company X, and I develop a custom Wordpress theme, then I can remotely update my theme using Kernl? If that's a yes - I think I dare say you're undercharging by a factor of 40. If I pay $50 for a wordpress theme (as a user), I'm probably getting a grand or two worth of value. That's why some themes are able to sell 200k units at $50. In your pricing structure, that'd be 1 theme? Currently, it seems that a company that made $10m in gross revenue from their theme is able to pay just $5 a month. Wouldn't it make sense to split pricing up between a theme or a plugin? Plugins are usually niche, lower priced and lower value. Themes are generally higher priced, and higher value. How about charging $200 or $500 per month for a theme, and $50-100 for a plugin? Clean and simple. If I'm a WP company, there's no way I can roll that out for < $200 a month in a reliable way. Forget VC - find 50 customers at $200 and take it from there :)

vital101 11y ago
Yes, thats correct. I initially priced this based on what others in the industry were pricing. I think eventually I'll experiment with pricing a little bit, but I'm worried that with higher prices developers will just say "Meh, I can implement this myself" and go the other direction.
- charlesdm 11y ago
  Most developers forget, especially in for profit situations, that there are only 24 hours in a day. Given sufficient time, a developer can do everything themselves. But do you want to?Thing is, in your current situation, almost no one will buy the top tier plan, because there's no reason to. I personally don't have much experience with Wordpress, but I do with mobile and desktop apps, and charging $10 instead of $0.99 has always netted me 10x the revenue. People that are buying this probably have a problem that is annoying enough to pay for - whether they pay $5 or $50 or $500 is probably irrelevant to them. They just want the problem gone so they don't have to think about it. What's the worst that could happen if you increase prices? :-) Just test the page and see if it works. (+ if you do decide to increase prices, grandfather your existing users)
  - vital101 11y ago
    Thats a good point. If I can differentiate the plans more, charging more becomes a lot easier. +1 to grandfathering existing users.

vital101 11y ago

Yes, thats correct. I initially priced this based on what others in the industry were pricing. I think eventually I'll experiment with pricing a little bit, but I'm worried that with higher prices developers will just say "Meh, I can implement this myself" and go the other direction.

charlesdm 11y ago
Most developers forget, especially in for profit situations, that there are only 24 hours in a day. Given sufficient time, a developer can do everything themselves. But do you want to?Thing is, in your current situation, almost no one will buy the top tier plan, because there's no reason to. I personally don't have much experience with Wordpress, but I do with mobile and desktop apps, and charging $10 instead of $0.99 has always netted me 10x the revenue. People that are buying this probably have a problem that is annoying enough to pay for - whether they pay $5 or $50 or $500 is probably irrelevant to them. They just want the problem gone so they don't have to think about it. What's the worst that could happen if you increase prices? :-) Just test the page and see if it works. (+ if you do decide to increase prices, grandfather your existing users)
- vital101 11y ago
  Thats a good point. If I can differentiate the plans more, charging more becomes a lot easier. +1 to grandfathering existing users.